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Hollywood Media Completes Transformational Investment in NewStem, Israel-Based Developer of Haploid Stem Cell-Based Diagnostics to Predict Chemotherapy Resistance

  • NewStem Formed with Support of The Hebrew University of Jerusalem 

  • Raises $1.925 Million to Support a $2 Million Initial Investment in NewStem Ltd.

  • Appoints New Board of Directors Led by Jan Loeb as Chairman

  • Forms New Leadership Team with Deep Healthcare Expertise

  • Plans to Rename Company NovelStem International Corp.


Jerusalem, Israel and Boca Raton, FL, July 16, 2018 - Hollywood Media Corp. (OTC Pink: HOLL)

(HMC) today announced the strategic transformation of the Company, its management and Board

through an initial $2 million investment in Jerusalem, Israel-based NewStem Ltd. and a refocusing of

HMC on the substantial commercial potential of NewStem’s novel diagnostic technology which can

predict patients’ resistance to chemotherapy allowing for better, targeted cancer treatments and the

potential to reduce resistance to chemotherapy. Drug resistance is a major cause of treatment

failure in cancer chemotherapy, and currently it is only recognized after the first course of treatment

has been completed. In nearly 50% of all cancer cases, resistance to chemotherapy already exists in

the tumors before initiation of the treatment.

NewStem’s diagnostic solutions are based on the research of human haploid (1) pluripotent (2) stem

cells (3) (hHPSCs) by Chief Science Officer, Professor Nissim Benvenisty of the Azrieli Center for

Stem Cells and Genetic Research at The Hebrew University of Jerusalem. NewStem’s technology

enables informed, personalized selection of chemotherapy treatments for cancer patients. Genetic

screenings performed on haploid cells provide a unique opportunity to identify the genes responsible

for resistance to chemotherapeutic agents. NewStem’s genetic screenings of hHPSCs are creating a

comprehensive library of mutated genes which confer resistance to individual chemotherapeutic

agents. Integration of this proprietary database with the genetic profile of the patient's tumor will

enable the prediction of resistance to chemotherapy prior to treatment.

NewStem is a spinoff of Yissum, The Technology Transfer Company of The Hebrew University,

and is led by CEO Ayelet Dilion-Mashiah. NewStem holds the intellectual property, reagents and

experience required for hHPSC isolation, differentiation, genetic manipulation, immunogenicity and

tumorigenicity. In addition to its in-house development of chemotherapy resistance diagnostics,

NewStem looks to leverage its unique haploid technology through collaborations with leading

pharmaceutical companies or promising start-ups for the development of therapeutics for genetic

disorders and for reproductive purposes.

Prof. Benvenisty is the Herbert Cohn Chair in Cancer Research at the Hebrew University, and the

Director of the Azrieli Center for Stem Cells and Genetic Research. His research focuses on stem

cell biology, tissue engineering, human genetics and cancer research. He is a member of the steering

committee of the International Stem Cell Initiative and the Board of Directors of the International

Society for Stem Cell Research. Prof. Benvenisty has been awarded the Foulkes Prize (London), the

Hestrin Prize, the Teva Prize, and the Kaye Prize. He earned his M.D. and Ph.D. degrees from the

Hebrew University and conducted postdoctoral studies at Harvard University.

Ms. Dilion-Mashiah has served in executive leadership roles in the Life Sciences and Pharmaceutical

industries for the past 16 years. Prior to joining NewStem in 2016, she served as CEO of BioMAS

from 2011 to 2016. She previously served as CEO of Do-Coop Technologies from 2007 to 2011

after four years as Director – Corporate Economic Development at Teva Pharmaceuticals Industries.

Mitchell Rubenstein, HMC Director and former Chairman, commented, “This transaction was the

result of our efforts the past half year to create value from the HMC shell. The technology that

NewStem is developing has the potential to change the face of medical research and patient

treatment across a broad range of potential applications. Given the potential applications of their

technology, combined with the caliber and strength of the scientific, academic and venture capital

teams, the Board of HMC felt the pursuit of this investment represented an exciting opportunity to

create value for HMC shareholders.

“A driving force in this transaction was partnering with Jan Loeb and the Leap Tide investor group

he assembled. Jan has a strong track record in creating value in microcap investments. He brought

this opportunity to HMC and was instrumental in structuring and funding our NewStem transaction.

Importantly, we have worked to ensure existing long-term investors in HMC will be the sole

beneficiaries of all net proceeds from any monetization of our Netco Partners joint venture

ownership over the next 18 months, and if this monetization looks to exceed $500,000, the Board

will spin-off or otherwise allocate 100% of HMC’s future Netco Partners profits to HMC

shareholders, excluding those who participated in the private placement.

“Recognizing that new skill sets are required to move HMC forward in its new direction, we have

formed a strong new board with relevant healthcare, medical and financial expertise, while also

retaining continuity with one legacy board seat which I will hold.”

NewStem CEO, Ayelet Dilion-Mashiah, added, “We are pleased to have secured a commitment for

$4 million in funding and a solid partner in HMC. We are now able to further advance NewStem’s

diagnostic solutions for chemotherapy targeting while at the same time expanding our base of

industry contacts and support. With our efficient development model and funding in hand, I am

excited to focus my time on advancing NewStem’s technology and solutions into compelling

business models for our stakeholders.”

Dr. Yaron Daniely, CEO and President of Yissum, said, "NewStem is an excellent new addition to

the dozens of academic-born startups rooted in the strong life science research at the Hebrew

University. This investment provides strong support for NewStem's goal of revolutionizing the

treatment of cancer through personalized, patient-centered care.”

Details of NewStem Transaction

HMC has completed a $2 million investment in NewStem Ltd., securing an initial 20% ownership in

the company, including its technology, intellectual property and future commercial potential, at a

$10.0 million post-money valuation. HMC has also secured the right to increase its NewStem

ownership up to 33%, based on the completion of up to $2 million in follow-on contributions.

Pending the achievement of certain development milestones, HMC will contribute an additional $1

million in NewStem on each of the 12-month and 18-month anniversaries of its initial contribution.

Currently, the balance of NewStem ownership is evenly divided between Professor Nissim

Benvenisty and Yissum.

Details of HMC Investment

The NewStem investment was funded with available cash and proceeds from a $1.925 million

investment in HMC at $0.10 per share by an investor group led by Leap Tide Capital Management

LLC. The new investors purchased 19.25 million shares, or approximately 54.4% of HMC’s 35.4

million shares outstanding after the investment. Terms of the new investment were based on HMC’s

estimated per share value of its current cash position, plus the present value of $600,000 in expected

holdback payments from the previous sale of an online ticketing business, which represented

approximately $0.10 per share as of June 30, 2018. HMC’s share of the total potential holdback is

$1.5 million and any funds received by HMC in excess of $600,000 would be paid to HMC

shareholders, excluding those who participated in the recent private placement. There were

16,131,477 HMC shares outstanding prior to the private placement.

Investors in the HMC financing have agreed to an 18-month resale prohibition on their shares, in

addition to waving participation in any profits generated by the Netco Partners publishing joint

venture over the next 18 months. If publishing revenues are reasonably expected to exceed $500,000,

then the allocation of 100% of these profits to HMC shareholders, excluding new investors in the

private placement, will become permanent. The resale and Netco Partners profit provisions were put

in place to ensure that existing HMC investors would be the sole beneficiaries of any value derived

from the joint venture in the event its expected income is sufficiently large ($500,000 or greater) to

warrant a permanent carveout to all shareholders, excluding new investors in the private placement.

Board and Management

As part of the strategic transformation, all officers and Directors of HMC have resigned from their

roles at the Company, with the exception of Mitchell Rubenstein who has stepped down as Chairman

but will remain as a Director. In addition, Mr. Rubenstein will continue to oversee the monetization

of the Netco Partners asset.

Jan Loeb, President of Leap Tide Capital Management, was responsible for structuring and financing

the transactions and has been named Chairman of the HMC Board of Directors, in addition to Eric

Richman, David Seltzer, Jerry Wolasky and Tracy Clifford who have been named to the HMC

Board. Mr. Loeb has also been named to the Board of NewStem Ltd. Further, HMC currently intends

to change its name to NovelStem International Corp., including an expected change in its stock

symbol, to reflect this transformation. A small executive team will be put in place at HMC on a part

time basis in order to direct HMC’s operations at the lowest possible cost. Though HMC intends to

provide periodic updates via press release as developments warrant, the company intends to remain

“dark” for the foreseeable future, also to minimize overhead expense.

Jan Loeb – Chairman - Mr. Loeb has more than 35 years of business, money management and

investment banking experience. He has been the Managing Member of Leap Tide Capital

Management LLC since 2007 and has served as President and CEO of Acorn Energy, Inc. since

January 2016 and as a Director since August 2015. He has been a Director of Keweenaw Land

Association, Ltd. since December 2016. From 2005 to 2007, Mr. Loeb was President of Leap

Tide’s predecessor, formerly known as AmTrust Capital Management Inc. He served as a

Portfolio Manager of Chesapeake Partners from February 2004 to January 2005 and as Managing

Director at Jefferies & Company, Inc. from 2002 to 2004. From 1994 to 2001, he served as

Managing Director at Dresdner Kleinwort Wasserstein, Inc. (formerly Wasserstein Perella & Co.,

Inc.). Mr. Loeb was a Lead Director of American Pacific Corporation from 2013 to 2014 and a

Director from 1997 to 2014. He also served as an Independent Director of Pernix Therapeutics

Holdings Inc. (formerly, Golf Trust of America, Inc.) from 2006 to 2011 and as a Director of

TAT Technologies, Ltd. from 2009 to 2016.

Mitchell Rubenstein – Director - Mr. Rubenstein co-founded and served as Chairman of HMC

from its inception to June 2018, during which period the company returned approximately $37

million to shareholders in the form of dividends and share repurchases, including a tender offer.

He founded Syfy Channel and numerous other media businesses.

Eric Richman – Director - Mr. Richman is a life science executive with significant leadership,

operational and strategic experience from over 25 years in the field. He is currently a Venture

Partner at Brace Pharma Capital and serves on the boards of LabConnect, F2G (board observer)

and ADMA Biologics (NASDAQ: ADMA). Previously he served as President & CEO of

PharmAthene and prior to that was part of the founding team at MedImmune, responsible for the

U.S. launch of its first commercial product and an integral part of the global launch teams for

other products. He began his career at HealthCare Ventures, a life-sciences focused VC firm and

formerly was a Director of Lev Pharmaceuticals (sold to Viropharma) and American Bank (sold

to Congressional Bancshares) and served as CEO of Tyrogenex (sold to Betta Pharma).

David Seltzer – Director - Mr. Seltzer is the CEO and Founder of Reliable 1 Laboratories LLC,

a distributor of OTC medications and nutritional supplements to independent pharmacies, longterm

care pharmacies, hospitals and government organizations. He is also a minority owner and

Director at Leading Pharma LLC, a generic manufacturer of prescription drugs, having

previously served as President and CEO and later Chairman of Hi-Tech Pharmacal Co., Inc.,

which was acquired by Akorn, Inc. for $640 million in 2014.

Jerry Wolasky – Director - Mr. Wolasky has over 35 years experience in the wholesale

Pharmaceutical business, most recently for the past 15 years in his current role as President of

HealthSource Distributors LLC. He previously served in executive positions of increasing

responsibility for AmerisourceBergen, and its predecessor company, Bergen Brunswig.

Tracy Clifford – Director - Ms. Clifford has over twenty years of experience in accounting and finance, including mergers and acquisitions of public companies. Ms. Clifford was recently named CFO of Acorn Energy,

Inc. and since 2015 she has served as a contract CFO and COO for several clients, participated

on advisory boards and worked on numerous project engagements. Ms. Clifford previously

served as CFO, Principal Accounting Officer, Corporate Controller and Secretary for a publicly traded

pharmaceutical company and a publicly-traded REIT from 1999 to 2015. Ms. Clifford's

prior experience included accounting leadership positions at United Healthcare, the North

Broward Hospital District and the audit team of Deloitte & Touche.

Glossary of Terms:

Definitions of certain terms, along with relevant links, are provided below to assist HMC investors.

1. Haploid cells: are human cells containing only one set of chromosomes. Most cells in our body

are diploid, containing two sets of chromosomes, one inherited from the mother and the other

from the father. The only exception are haploid egg and sperm; however, these cells cannot

divide to make more of their own. Recently, haploid human pluripotent stem cells were derived,

and these cells can divide and differentiate to all cell types while remaining haploid. Link to

video about Haploid Human Embryonic Stem Cells

2. Stem cells: are undifferentiated cells of a multicellular organism that are capable of giving rise to

indefinitely more cells of the same type, and from which certain other kinds of cells arise by

differentiation. In other words, stem cells can divide to produce more stem cells and can also

differentiate into other types of cells.

3. Pluripotent stem cells: are master stem cells that can produce any cell or tissue in the body. This

“master” property is called pluripotency, and like all stem cells, they are also able to self-renew

or perpetually create more copies of themselves.

About HMC (being renamed NovelStem International Corp.)

In July 2018 HMC refocused on the substantial commercial potential of NewStem Ltd.’s novel stemcell-

based diagnostic technology which can predict patients’ resistance to chemotherapy allowing for

better, targeted cancer treatments and the potential to reduce resistance to chemotherapy. As a result,

HMC plans to change its name to NovelStem International Corp. ( NewStem

is a spinoff of Yissum, The Hebrew University of Jerusalem’s technology-transfer company and is

led by CEO Ayelet Dilion-Mashiah. NewStem’s diagnostic solutions are based on the research of

human haploid (1) pluripotent (2) stem cells (3) (hHPSCs) by Professor Nissim Benvenisty of the Azrieli

Center for Stem Cells and Genetic Research. NewStem holds the intellectual property, reagents and

experience required for hHPSC isolation, differentiation, genetic manipulation, immunogenicity and


Additionally, HMC owns a 50% interest in Netco Partners, a joint venture that owns the Net Force

publishing franchise, which delves into the thrilling and fast-paced worlds of digital crimes,

espionage and crypto-currencies. HMC is working to relaunch Net Force by seeking a new

publishing agreement that would target the release of the first new book starting in 2019.

Forward-Looking Statements

Statements in this press release and its hyperlinks may be “forward-looking statements” within the

meaning of federal securities laws. The matters discussed herein that are forward-looking statements

are based on current board and management expectations that involve risks and uncertainties that

may result in such expectations not being realized. Actual outcomes and results may differ materially

from what is expressed or forecasted in such forward-looking statements due to numerous potential

risks and uncertainties, including, but not limited to, the success of NewStem’s research and future

commercialization of its diagnostics utilizing human haploid pluripotent stem cells, competition in

the area of genetic diagnostics, the ability to retain key personnel involved in research and

development, the ability to secure appropriate regulatory approvals, and the ability to fund future

investment in NewStem. Additional risks and uncertainties include the Company’s success in its

efforts to relaunch the Net Force publishing series, the potential for holdback payments to be

materially less than anticipated, our ability to develop and maintain strategic relationships, and

technology risks. Such forward-looking statements speak only as of the date on which they are made.

HMC / NovelStem Investor Relations:

David Collins or William Jones - Catalyst IR

(212) 924-9800

Yissum Media:

Estee Yaari

+ 972 50 200 7072

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